Take’s a Licking and Keeps on …

Can you finish the old slogan in the title? If you’re old enough, you will remember this catchy phrase from Timex about their popular and inexpensive wrist watches. John Cameron Swayze was the spokesman who would demonstrate the ruggedness of their watches by putting them through some very rough treatment.

I remember the commercials. The watches were attached to such violent things as boat motor propellors, washing machines, jack hammers and more. After such torture, the watch was held up to the camera and John would say, “Takes a licking and keeps on ticking!”

The watches were reliable because they were well designed and well made. They were popular for those reasons and their reasonable price. The designers and makers of the watches took great care that the watches could fulfill their purpose.

Our God designed us and made us for a purpose. We often go through some rough treatment physically, emotionally and spiritually. Nonetheless, we can “keep on ticking” because God made us to fulfill His purpose until He is ready to take us home.

Our God designed us and made us for a purpose. We often go through some rough treatment physically, emotionally and spiritually. Nonetheless, we can “keep on ticking” because God made us to fulfill His purpose until He is ready to take us home.